ALTERNATIVE ROCK BAND THE KILLERS AND MTV EXIT IN EXCLUSIVE COLLABORATION TO RAISE AWARENESS AND INCREASE PREVENTION OF HUMAN TRAFFICKING

WORLD PREMIERE OF MUSIC VIDEO FOR GOODNIGHT, TRAVEL WELL PRODUCED IN PARTNERSHIP WITH UNICEF AND USAID TO AIR JULY 13 GLOBALLY ON MTV

New York/London – 6 July 2009: In an exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) and alternative rock band The Killers have partnered with UNICEF and USAID to produce a music video that dramatically highlights the dangers and impact of trafficking for sexual exploitation, particularly for young women.

The video, for the band’s track Goodnight, Travel Well from the album Day & Age will premiere globally across all of MTV’s properties on-air and on-line on Monday July 13 2009. This video represents the second in a series of music video collaborations to highlight the dangers and impact of human trafficking that launched last year with an award-winning film produced by MTV EXIT for the Radiohead single All I Need.

The Killers commented, "We are deeply shocked and appalled that women and children are forced into such exploitative situations. We hope that through MTV's efforts and this powerful video that millions of people across the world learn about this tragic form of modern-day slavery".

This music video represents an innovative and creative way to fuse musical content with MTV’s pro-social messaging. The Goodnight, Travel Well video will be released globally across all of MTV’s platforms in 168 countries. It has the potential to reach more than 500 million households worldwide.

“Trafficking is a crime which violates the basic rights of all people: the rights to freedom, equality, and dignity. Through MTV EXIT and MTV’s global networks reaching over two billion people in 160 countries, we are uniquely positioned to support and advocate these rights. We are committed to raising awareness and empowering our audience, many of whom are particularly at risk from human trafficking," said Bill Roedy, Chairman & CEO MTV Networks International.

“There is almost no country in the world now that isn’t affected by human trafficking in some way,” said Susan Bissell, UNICEF’s Head of Child Protection. “The Statistics are staggering. More than 1.2 million children are being trafficked each year and nearly 80 percent of all trafficking is for sexual exploitation, and the most at risk are girls. We see this music video as a powerful way to reach out and raise awareness among young people, across borders and across language barriers.”

The Killers are taking MTV EXIT to a new level and bringing critical human trafficking messages to a global audience, said Olivier Carduner, USAID’s Regional Mission Director for Asia. “By using a variety of mediums – music videos, anime, film, and online content – as well as live concerts, we are reaching vast numbers of young people, those most at risk of being trafficked,” Carduner said. “This campaign capitalizes on The Killers’ and other bands’ and movie stars’ images and MTV’s brand appeal to transform people’s views about trafficking and provide a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.”

The Goodnight, Travel Well video is directed by David Slade (30 Days of Night, Hard Candy) through renowned production company Anonymous Content. As with the 2008 Radiohead video, the creative concept was developed by Australian advertising agency Colman Rasic Carrasco, with support also provided by UK music consultancy Huge Music. It provides insight into the realities of trafficking, in particular the trafficking of children and adolescents into forced prostitution, and provides a link to information about how people can help to end exploitation and trafficking.

MTV EXIT television programming is produced rights-free and free of charge for all broadcasters and organisations. All the programming is also available to be streamed from www.mtvexit.org.

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About Human Trafficking
Human Trafficking is defined by the United Nations as “the recruitment, transportation, and receipt of a person for sexual or economic exploitation by force, fraud, coercion, or deception” in order to make a profit. The UN estimates that at any one time there are 2.5 million trafficked victims in the world, with the majority of these victims in Asia and the Pacific. It is the second-largest illegal trade after drugs, with criminal traffickers earning over US$10 billion every year through the buying and selling of human beings. Often, victims are young men and women – the MTV demographic – who are guilty only of wanting a better life for themselves and their families.

About MTV EXIT
The MTV EXIT (End Exploitation and Trafficking) campaign is an award-winning multimedia initiative to raise awareness and increase prevention of human trafficking and exploitation. MTV EXIT was launched in Europe in 2004 and expanded across Asia in partnership with USAID in 2007. MTV EXIT has produced many MTV documentaries and other programming on trafficking, including Traffic: An MTV EXIT Special, presented by Lucy Liu; Inhuman Traffic, presented by Angelina Jolie; over a dozen localized language versions presented by Asian celebrities; short films; public service announcements; and animation. MTV EXIT and Radiohead collaborated on an anti-exploitation video for the band’s song All I Need, which premiered across MTV’s global network in 2008. MTV EXIT has also established partnerships with over 100 non-governmental organizations, distributed hundreds of thousands of anti-trafficking brochures in over 25 languages, and reached out to millions of young people through anti-trafficking concerts and music festivals featuring R.E.M., Radiohead, The White Stripes, The Hives, Thievery Corporation, Placebo and hundreds of other international & local artists. For more information see http://www.mtvexit.org

About MTV Europe Foundation
Launched in 2003, the MTV Europe Foundation is a UK-based charity (Reg. No. 1103267) whose overarching aim is to utilize and maximize the power of MTV’s network to educate youth and adults on critical social and human rights issues. The Foundation produces multimedia programming and events aimed at raising awareness and influencing attitudes and behaviours on key issues, as well as inspiring young people to take action. In addition, the Foundation seeks to support non-governmental organizations that are working on the ground to address these issues and effect positive change. MTV EXIT is produced by the MTV Europe Foundation.

About MTV Networks International
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, MTVNHD, TMF (The Music Factory), VIVA, Flux, Paramount Comedy, Comedy Central, Game One, Neopets, GameTrailers, Shockwave, Addicting Games, Atom Films and Xfire. MTV Networks' brands are seen globally in 578 million households, in 162 countries and 33 languages via 168 locally programmed and operated TV channels and more than 400 digital media properties. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About USAID
USAID, the United States Agency for International Development, is an independent U.S. government agency that receives foreign policy guidance from the U.S. Secretary of State. Since 1961, USAID has been the principal U.S. agency to extend assistance to countries world-wide recovering from disaster, trying to escape poverty, and engaging in democratic reforms. See http://www.usaid.gov for more information.

About UNICEF
UNICEF is the world’s leading organisation working for children and their rights in more than 190 countries. As champion of the United Nations Convention on the Rights of the Child, UNICEF works to help every child realise their full potential. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN. For more information, please visit www.unicef.org.uk.